When it comes to mobile marketing, vehicle wraps have become an essential tool for businesses seeking to make a lasting impression. In Houston, Mo’ Brunch & Brews decided to take their business on the road and maximize visibility with custom car wraps. Their van is now more than just a vehicle; it’s a mobile marketing machine that generates attention and drives results. Here’s how they transformed their business with Houston van wraps for business, transforming its white Dodge ProMaster City into a rolling billboard.
At Houston Custom Prints, we specialize in high-quality vehicle wraps in Houston that make businesses more visible, memorable, and marketable. Whether you’re a local restaurant, a retail store, or a service-based company, a custom vehicle wrap can be your most cost-effective marketing tool.
Why Mo Brunch & Brews Chose a Vehicle Wrap in Their Houston Rebrand
Mo Brunch & Brews is a 100% vegan brunch spot in Houston’s Museum District. It is known for its delicious plant-based dishes and craft drinks. The company was in the middle of a rebrand and needed a way to increase brand awareness, especially in a competitive foodie market where standing out isn’t easy.
Instead of spending thousands on pay-per-click ads & traditional ads, they invested in a custom vehicle wrap that ensures daily exposure to thousands of potential customers across Houston.
While doing their rebrand, they came to Houston Custom Prints with their own unique wrap design, and we helped them bring it to life with professional installation and durable, high-quality materials.
🚗 Want to see exclusive clips on how we did it? Watch the process on YouTube!
What Makes Vinyl Vehicle Wraps the Best Advertising Investment in Houston
Being seen is everything in a fast-growing, heavily populated city like Houston. Whether cruising on I-45, the 610 Loop, or navigating Midtown, your business needs high-impact exposure. That’s where a vehicle wrap becomes a low-cost game-changer.
1. High Visibility At A Low Cost
Traditional ads require monthly fees—billboards, online campaigns, and print ads all have recurring costs. But with a one-time investment in a vehicle wrap, you get continuous exposure for years at no extra charge.
A single vehicle wrap can generate thousands of impressions daily, effectively turning your car into a moving billboard. This form of advertising is particularly beneficial in bustling cities like Houston, where daily commutes can expose your brand to a wide audience.
💡 Fact: The average wrapped vehicle in Houston gets between 30,000 to 70,000 impressions per day!
With Mo Brunch & Brews’ fully wrapped van, their branding now reaches thousands of potential customers every single day just doing their everyday activities—without spending a dime on extra marketing.
2. Builds Local Brand Recognition
Every time the Mo Brunch & Brews van hits the road, it reinforces their brand, letting people discover their location, menu, and mission at a glance. People will know they exist and be able to follow their social channels that already contain eye-popping mouth-watering visuals.
For businesses with multiple vehicles, fleet wraps ensure brand consistency and professionalism. A well-designed fleet wrap can enhance brand recognition and convey a sense of trustworthiness to potential clients.
📍 Why it works:
- People remember bold, eye-catching graphics.
- Seeing a brand repeatedly builds trust and familiarity.
- Vehicle wraps create organic, word-of-mouth marketing.
3. Turns Your Car, Van, Truck Or Trailer into a 24/7 Billboard
Unlike costly digital ads that disappear after a few seconds, a vehicle wrap works 24/7. Whether it’s parked outside a brunch event, rolling through downtown Houston, or stopping by a local festival, it’s always working to attract new customers.
A well-wrapped vehicle acts as a billboard on wheels, helping Mo Brunch & Brews get more eyes on their brand to stand out in Houston’s crowded food industry.
Wrap vs. Paint: Which Is Better for Your Business?
| Feature | Vehicle Wrap | Paint |
|---|---|---|
| Cost | More affordable, one-time payment | Expensive and requires maintenance |
| Time to Complete | Faster, completed in a few days | Time-consuming, may take weeks |
| Durability | Durable, lasts up to 5 years | Fades over time, requires touch-ups |
| Customization | Fully customizable with designs and colors | Limited to color choices |
| Resale Value | Vehicle's paint is protected | May reduce the resale value |
Cost of Vehicle Wraps in Houston:
When it comes to the cost of vehicle wraps in Houston, prices can vary depending on several factors, including the size of your vehicle, the complexity of the design, and the type of wrap material you choose. On average, a full vehicle wrap can cost between $2,500 to $5,000. However, with the benefits of mobile advertising, the return on investment (ROI) can be substantial.
How We Installed Mo Brunch & Brews’ Custom Vehicle Wrap
We follow a detailed, multi-step process to install every part of the vehicle wrap flawlessly. Mo Brunch & Brews provided their custom artwork, and we took care of the rest!
Step 1: Printing The Design
Graphics people don’t usually understand what it takes to get a design print-ready. Things have to be done to scale, and we want to ensure that the artwork fits in the right areas of the van. Setting the design up to get ready to print is a very important part.
Using Epson 5070, a top-tier wide-format printing solution, we ensured that Mo Brunch & Brews’ branding was reproduced with crisp resolution, deep color saturation, and perfect clarity. Epson’s advanced technology allows for high-definition graphics that won’t fade or degrade over time.
Here is an example of setting up the window graphic to match the rest of the design.
https://www.instagram.com/reel/DDgCdWEOIhSwdVyN_9gQ7wI3DQZh2Mpe9IlIhI0/
Step 2: Surface Preparation
Before applying the wrap, we thoroughly cleaned and prepped the vehicle to remove any dust, dirt, or grease that could affect the vinyl’s ability to adhere to the van. This ensured a smooth, bubble-free finish.
Step 3: High-Quality Vinyl Application
For Mo Brunch & Brews’ wrap, we used 3M premium-grade wrap vinyl, known for its exceptional durability, vibrant color retention, and long-lasting adhesion. This high-performance vinyl is designed to withstand Houston’s heat, humidity, and unpredictable weather, ensuring the wrap stays bold and professional for years. Applying a vehicle wrap is an art and a science, requiring skill, precision, and attention to detail.
Our expert team meticulously aligned the wrap to ensure every logo, text, and design element was positioned flawlessly, creating a seamless, professional finish.
We also used specialized techniques to eliminate air bubbles and wrinkles, ensuring the wrap adheres smoothly for maximum longevity and durability.
🔥 Pro Tip: A properly installed vehicle wrap can last between 5-7 years, making it an excellent long-term marketing investment.
Step 4: Finishing Touches & Quality Check
Once the wrap was in place, we went over every inch of the van to ensure seamless application, strong adhesion, and long-lasting durability.
🚀 The result? A bold, head-turning vehicle wrap that’s impossible to ignore!
Why Choose Houston Custom Prints for Your Vehicle Wrap in Houston?
When it comes to vehicle wrap installation in Houston, Houston Custom Prints is the trusted choice for businesses that want high-quality results.
✅ Expert Installation: We use industry-leading techniques to ensure bubble-free, professional wraps.
✅ Durable, Long-Lasting Materials: Our wraps withstand Houston’s hot climate and weather conditions.
✅ Custom Designs or Pre-Made Artwork: Whether you bring your own design (like Mo Brunch & Brews) or need one created, we’ve got you covered!
✅ Fast Turnaround: Get your vehicle wrap installed quickly so you can start marketing immediately.
✅ 100% Satisfaction Guarantee: We take pride in every wrap we install, ensuring your business looks its best.
🚗 Thinking about getting your own vehicle wrap? Get a FREE quote today!
📞 Call us now: [281-849-3859]
Mo Brunch & Brews: Houston’s Best Vegan Brunch Spot
🍽️ If you haven’t tried Mo Brunch & Brews yet, you’re missing out!
They offer a delicious 100% plant-based menu, featuring:
🥑 Avocado Toast with House-Made Cashew Cheese
🧇 Vegan Waffles with Maple Syrup Drizzle
🍔 Plant-Based Burgers with Fresh, Locally-Sourced Ingredients
☕ Craft Coffee & Specialty Vegan Drinks
📍 Visit them today: https://maps.app.goo.gl/MFQsBLyoEiPjAoPZ6
📲 Check out their menu: https://mobrunchandbrews.com/houston-houston-museum-district-mo-brunch-and-brews-food-menu
Final Thoughts: Why Vehicle Wraps are a Must for Houston Businesses
A custom vehicle wrap is one of the best investments any business can make. With the right design, application, and strategy, your company gains massive brand awareness for a fraction of the cost of traditional advertising.
Mo Brunch & Brews leveraged a vehicle wrap in Houston to grow their brand—and your business can too.
🚀 Ready to wrap your vehicle? Contact Houston Custom Prints today!
📞 Call us now: [281-849-3859]
🔔 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more amazing vehicle wrap transformations!
📺 Watch the Full Transformation on YouTube: https://youtu.be/qldyCoeiAfc
#VehicleWrapHouston #HoustonCustomPrints #MoBrunchAndBrews #VeganBrunchHouston #MobileMarketing #CustomWraps #Branding #HoustonBusiness
FAQs About Vehicle Wraps in Houston:
How long do vehicle wraps last in Houston?
3M vinyl wraps can last anywhere from 3 to 5 years, even in harsh Texas heat, with proper care.
Can I remove the wrap if I need to?
Yes! Vehicle wraps are removable, and they won’t damage the original paint.
How do I maintain my vehicle wrap?
Regular washing with mild soap and water, avoiding high-pressure washing, and parking in shaded areas can help maintain the integrity of your wrap.
What’s the difference between matte and glossy wraps in Houston?
Matte wraps offer a sleek, modern look, while glossy wraps are more vibrant and reflective, attracting attention from a distance.